Friday, December 18, 2009

Poster Design Tips


Indeed the first job of a poster is to attract the attention of the passerby and only once this is done can a message be delivered. A good poster then is one which is attention-grabbing, succinct, convincing and memorable.

To achieve these aims designers may use a large format and bold color, simple and minimal text and attractive illustrations which psychologically support and reinforce the written words. At the same time designers must consider the constraints imposed by the methods and places of display and competition from other posters whose messages may be as urgent and emphatic.


Content of the poster
  • Tell a story: provide clear flow of information from introduction to conclusion
  • Focus on your major findings - a common fault is to try to cover too much. Few delegates are going to read everything on your poster, so get to the point.
  • Use graphs, tables, diagrams and images where appropriate. Use boxes to isolate and emphasis specific points.
  • Put as little as possible on the poster (design or text).
  • Arrange the design and lettering to attract the attention of passers-by.
  • Consider where the poster will be hung or displayed.
  • Use harmonious color combination.
  • Design and text must complement each other.
  • Use a modern up-to-date art style.
  • The design should not detract from the impact of the words.

References:

http://desktoppub.about.com/gi/o.htm?zi=1/XJ/Ya&zTi=1&sdn=desktoppub&cdn=compute&tm=65&f=11&tt=14&bt=0&bts=0&zu=http%3A//www.armeniangenocideposters.org/html/artofposters.html

http://clt.lse.ac.uk/workshops-and-courses/Course-resources/Poster-Design-Tips.php